If you use Google Analytics to record traffic data for your websites and blogs, you can invite other people to share this data. This may be useful in various circumstances, especially if you working as part of a development team or when you wish to sell a site you can allow a potential buyer to see the traffic stats which can enhance your chances of selling.

Here are some basic steps you need to take:

Step 1: Log into your Google Analytics account here: Google Analytics

Step 2: Click on User Manager tab

Step 3: Click Add User

Step 4: Enter the user’s email address

This should be their Google account email address. You may also need to enter their first and last name as entered when they opened their own Google account. This is not always required, however. This is the address that they use to access various Google products such as their own Analytics account, webmaster tools, Adsense, etc.

Step 5: You can grant them User access or Administrator

You have two options here. You can grant them simple access which allows them to view reports only or you can give them administrative access which allows a user to make changes to the account. This should only be granted to another member of your web development team or someone who you want administration access. Never grant anyone administrator access if you only wish them to view reports.

Step 6: Select the Profiles

Step 7: You are then required to add the profiles to the website you selected to allow access to in terms of the report they can view.

They can now log into their account and see the reports.